CLIENT: Urban Bean & Roasters
BRANDING AND ILLUSTRATION CONCEPTS
URBAN BEAN & ROASTERS
There is a new coffee shop opening in Detroit and they want to use you for their branding. They will be roasting their own beans and selling them at the store. They will offer a light, medium and dark roast. Their coffee menu offerings are limited but thoughtful. They will offer all the staples: brewed coffee, pour over options, lattes, espresso as well as an assortment of teas, chai tea lattes and mochas. They will offer an assortment of pastries provided by the local Detroit bakery, Avalon.
DELIVERABLES
The client needs 1 master logo and 2 sub logos (the sub logos can be an icon, lettering, etc. something they can use on smaller items like stickers, rubber stamps and to-go bags.)
They would like a package design for their coffee bags (one for each of their 3 roasts) as they will be roasting and selling their own beans. Each roast should have it’s own unique feel.
They would like you to create a design for their to-go coffee cups. They want these to stand out among the other coffee shops in the city and for them to be recognizable.
They also want a small treat bag design (something they can put pastries in) as well as a the bag for the store merchandise (think brown shopping bag).
